Role overview
As our Head of Product, you'll own the product vision and player experience for Prime across our Casino offering, Sportsbook, and mobile apps - and how it all ties together across platforms. You'll report to the CEO and sit on the leadership team, working closely with engineering, design, marketing, commercial, and compliance to build the product that defines the player experience at Prime. A key part of the role will be supporting Prime's expansion into regulated markets. You'll help ensure our product can successfully launch and scale across different jurisdictions, balancing a great player experience with local regulatory requirements, market needs, and commercial opportunities. This is a hands-on product and UX leadership role. You'll set the direction for how players discover and engage with our products, make sure they have a safe and seamless experience across all touchpoints, and stay close enough to the detail to shape key journeys yourself.
Responsibilities
Product Vision & Strategy
- Define the product vision across Casino, Sportsbook, and mobile, and build the roadmap to get there. Bring your own point of view on what a best-in-class iGaming product looks like and continuously challenge us to improve.
Regulated Market Expansion
- Support Prime's expansion into new regulated markets, working closely with Compliance, Commercial, Tech, and local market teams to translate regulatory and market requirements into product solutions.
- Ensure that market-specific requirements are incorporated without unnecessarily fragmenting the core product, helping us build a platform that can efficiently scale across multiple jurisdictions.
Stakeholder Management
- Act as a key bridge between Tech, Commercial, Compliance, and Marketing. Understand what the business needs, translate those needs into clear product priorities, and challenge stakeholders where necessary to deliver the best possible solution.
Player Journey & UX Ownership
- Own the end-to-end player journey across platforms - from registration and onboarding through discovery, gameplay, responsible gaming and compliance journeys, payments, and retention.
Mobile Product Experience
- Own the mobile product experience end to end. Ensure performance, navigation, onboarding, and new features are designed and delivered with a mobile-first mindset.
Team Leadership
- Build and lead the Product and Design function, setting high standards for product thinking, execution, UX, and understanding of our players.
Requirements
- 5+ years of product management experience, ideally within iGaming, sports betting, or another highly regulated B2C digital environment.
- Strong understanding of the iGaming player journey across Casino and/or Sportsbook.
- Experience working with regulated markets, including adapting products and player journeys to different regulatory and market requirements.
- Strong UX expertise: you can map a flow, critique a design, and explain why one interaction or journey works better than another.
- Strong understanding of funnels, player behaviour, conversion, retention, and the key metrics that drive an online gaming product.
- Mobile-first product experience, with experience shipping and iterating digital products used primarily on mobile.
- Commercial mindset and the ability to balance player experience, regulatory requirements, technical complexity, and business impact.
- Excellent communicator who can work effectively with both technical and non-technical stakeholders.
- Familiarity with major iGaming platforms, suppliers, payment providers, and industry trends is a strong advantage
What we offer
- The chance to shape how a growing iGaming business runs and to build a smarter player experience from a position of real influence.
- Competitive senior leadership salary and a chance to join a success story early on.
- Personal freedom to design your operating model, stack, roadmap and team with high trust from management.
Job alerts